In addition, different industries are using VR in a variety of problem-solving use cases. At a time when industries are moving towards achieving net zero and adopting sustainable models at the grassroot, VR plays a critical role in meeting ‘green’ goals. It also makes assimilating feedback simpler. VR cuts carbon footprints as it replaces processes across industry verticals. Here, a user can move around the store virtually, click on the options for different types of ornaments, use the carousel to browse through the products under each category, get a glimpse of the products in 3D view, and get an in-depth experience of the look and feel of the store without actually visiting it physically.Īmong all the cutting-edge applications of VR, its most pertinent one is the impact it has on environment sustainability. TCS is building a variety of XR-based applications for clients such as a platform for globally distributed teams to collaborate virtually in 3D with photorealistic avatars 360-degree tours of banks and virtual brick-and-mortar stores-of jewelry, toys, and car showrooms-accessible to customers before physical visits, especially when social distancing is in place and digital assistance avatars that can be used by various businesses.įor Indian jewelry brand Tanishq, a division of Titan Company, TCS Interactive built four separate region-specific customized and interactive virtual store walks for retail customers, showcasing the brand wedding jewelry lines, with stand-out cultural nuances catering to consumers from the states of Tamil Nadu, Karnataka, West Bengal, and the country's major cities.įor example, in the interactive store catering to the people of the southern Indian state of Tamil Nadu, every aesthetic element from the music to the attire of the mannequin, to the artifacts on display resonates with the cultural sensibility of the region.
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